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Wednesday, July 21, 2010

big data innovators - flower power

Mayank Bawa is one of the smartest people in the valley. And THE smartest Big Data DB guy period. What he is building at Aster Data is not only the most ambitious blueprint I have seen presented but also game changing for the DB industry in its approach.

Mayank himself is an unassuming intellectual, who hides his keen business acumen behind a sharp technology instinct. And it is this combination - the ability to understand business problems and solve them with his proprietary technology - that is a USP for Aster.

Not to mention he has assembled around him a talented group of individuals and a professional sales team that is driven hard by his investors.

To be honest, as I started looking at this space, Aster was not an obvious pick as their go-to-market messaging was not very clear to me. Having spent time with Mayank, understood his vision, learnt from the problems they have solved and got the best answer to date to a 'big data' question I ask everybody in this space, they very quickly rose to the top of the list.

Their combination of at scale In-DB analytics with a unique SQL-MR query language is very compelling. What I would like to see more of is a tighter story on how it works with Hadoop as well as compatibility with BIG DATA visualization tools like Tableau.

Look beyond the marketing, Aster needs to be on the wish-list of every company that is looking at building out their Big Data capabilities.

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